It’s tempting to get caught in the trap of applying a promising new technology like Machine Learning to every problem, but try and resist this temptation. Instead, try to follow Joshua Porter’s advice as he states in his Principles of Product Design:
“…[P]roduct innovation isn’t about new products that solve new problems. Product innovation is about new products that solve existing problems better than they’re currently solved.”
https://spotify.design/articles/2019-12-10/three-principles-for-designing-ml-powered-products/